In the past decade or so, china's most lucrative industry has been real estate, with more than 20,000 companies in the country, and a large number of private companies crossing the border into real estate to make a quick buck, but most have lost their main business and the real estate business has dragged down the company, leading to a decline and bankruptcy. The most typical is Zhejiang's richest woman Zhou Xiaoguang, starting from scratch to create a jewelry kingdom, the value of 33 billion. At the beginning of the ideal to make xinguang group into china's \"swarovski \", however, in the success of the time, but failed to resist the lure of high profits in real estate, resolutely into the real estate industry. Finally in the fierce competition to lose the battle, responsible for more than 20 billion, the company went bankrupt, really sad.
Because do real estate drag down the well-known brands, such as two-sided needle, Changhong and other national brands, have enthusiastically entered the real estate industry. Now, there is another well-known brand because of the real estate debt, property companies debt up to 78 billion, it is red star mei cylon. Red Star Cylon believes most people have heard of it, or visited it. It's a home chain that's bigger than Wanda Square, which has 308 malls nationwide by the end of 2018 and only 300 in November 2019.
What is the connection between home and real estate? In fact, the relationship is quite large, the construction of home shopping malls, a large number of shops and land reserves are the basic support, home business to commercial real estate, to become a smooth chapter. Of course, red star mei cylon is not the beginning did not enter the real estate, just do their own familiar home industry, until 2009 into the real estate industry.
Red star mei kailong set up red star real estate for this, the operation mode is very simple, in all parts of the country to build home shopping malls, by the way around to take more land to do real estate projects. We all know that it takes a lot of money to do real estate to work, so red star property is basically relying on red star american cylon blood transfusion, on the one hand to borrow to it, on the other hand to guarantee it to get a loan. By 2018, the Red Star United States Kelon to the Red Star property loan of 11.2 billion, the guarantee amount of 100 million yuan.
Relying on the golden period of Chinese real estate over the past decade, Red Star Real Estate has also made a rapid development, with sales of 100 million yuan in 2018, becoming a medium-sized real estate company. Its founder, car jianxin, has set a target of 100 billion, but 36 of the companies that have reached 100 billion sales in 2019, including no red star property, have sales of 66 billion, a very good result.
However, the higher the sales, the more debt may be growing, red star real estate debt up to 78 billion, the real estate sector debt ratio is very high, but beyond the warning line, it is dangerous. Red Star property appears in this situation, the main reason is that the layout of the three-line and below the city, long development cycle. Coupled with the real estate market winter, the third and fourth line of housing enterprises are not easy. It is understood that Red Star Real Estate has laid out more than 50 cities.
However, red star property should not be a problem at the moment, after all, its parent company red star mei kailong performance has been very good, stable in china's first big home chain. Speaking, red star mei kailong's entrepreneurial story is also quite inspirational. Its founder, car jianxin, can be described as a self-made, early out to do carpentry, started in 1986, opened a furniture factory to produce new furniture. Then continue to expand the scale, opened the \"Red Star Furniture City \", by 1996, has owned more than 20 Red Star Furniture City. Later in a kfc meal with her daughter, the inspiration was to create china's largest home chain, and changed its name to red star mei kailong, the model has become only to operate shopping malls, do not sell specific products, when the chartered public.
There are only 80 self-owned shopping malls with a total area of 18.93 million square meters, and the rest are all commissioned shopping malls, that is, the mode of cooperation.
From the small carpentry to the value of 38 billion super-rich, car to build a new life experience is worth learning. For the king of the offline home shopping mall, even Ma is favored, spending 4.3 billion to buy a total of 13 percent of Red Star's American Kelon A and H shares in May 2019, becoming the third-largest shareholder.
Today, the property market cooling, if the Red Star property cannot effectively reduce debt, will only increase the pressure on the parent company Red Star American Kelon. Wanda is constantly withdrawing from real estate, focusing on Wanda Square, can be seen, Wang Jianlin on the future market for real estate is not optimistic. In the middle of the industry, red star real estate, or rush up, into the front-line camp, it is possible to survive healthily, otherwise, only because of high debt become red star american cylon drag.